Gone are the days of centralised offices and constant in-person interaction. Hybrid work models, where employees split their time between working remotely and in the office, are becoming increasingly common. While this flexibility offers many benefits, it also presents a unique challenge: maintaining strong communication within a scattered team.
Effective communication is crucial for any team’s success, but it’s even more vital in a hybrid environment. In this article, we’ll explore some practical communication strategies you can implement to keep your hybrid team connected, engaged, and productive.

Finding the Right Channel for the Message
The days of a one-size-fits-all communication approach are over. In a hybrid world, leaders need a diverse communication toolbox to cater to individual preferences and situations. Here are some key channels to consider:
• Video conferencing: Ideal for brainstorming sessions, team updates, presentations, and replicating that face-to-face connection, especially when discussing complex topics or building rapport.
• Instant messaging: Perfect for quick questions, updates, and fostering a sense of real-time connection throughout the workday. This is a great way to keep remote team members feeling involved in the day-to-day conversations.
• Project management tools: These platforms keep everyone on the same page by providing a central location for shared documents, task lists, deadlines, and progress reports. This promotes transparency and reduces the need for repetitive communication.
• Internal communication platforms: Utilise a company intranet or communication app to announce company news, celebrate team wins, share resources, and provide updates. This ensures everyone has easy access to important information, regardless of location.

Prioritising Clarity and Transparency: The Keys to Building Trust
With some team members working remotely, clear, and consistent communication becomes essential. Here are some tips to ensure your message hits the mark every time:
• Set Clear Expectations: Outline project goals, deadlines, and individual responsibilities for all team members at the outset of a project. This eliminates confusion and ensures everyone is working towards the same objectives.
• Overcommunicate: Don’t assume everyone has caught the latest update, especially with remote team members who might not be present for in-person conversations. Briefly reiterate key information through different channels to ensure everyone stays informed.
• Transparency is King: Keeping your team informed about company decisions, strategy shifts, and upcoming changes fosters trust and reduces anxiety. A well-informed team is a more engaged team.

Building Bridges and Avoiding Bias: Keeping Everyone Connected
A hybrid environment can create a feeling of isolation for remote workers. Here’s how to bridge the gap and ensure everyone feels included:
• Schedule Regular One-on-Ones: Conduct virtual or in-person check-ins with remote team members to discuss their workload, address any concerns, and provide an opportunity for open communication.
• Promote Active Participation: Encourage all team members to voice their opinions and ideas in meetings, both online and in -person. Use tools like polls or round-robin discussions to specifically solicit input from remote team members.
• Recognise Remote Achievements: Don’t let the stellar work of remote employees go unnoticed. Publicly acknowledge their contributions during meetings or through company announcements to keep everyone motivated and show appreciation for all team members.

Conclusion: Communication is a Two-Way Street
By adopting these communication strategies, you can cultivate a thriving hybrid team environment where everyone feels connected, valued, and engaged. Remember, effective communication is a two-way street. Encourage open dialogue, actively listen to feedback from all team members (remote and in-office), and be open to adapting your approach based on your team’s needs.