Is Your Nigerian Recruitment Process Scaring Away Top Talent?
In Nigeria’s competitive job market, standing out as an employer means more than just offering competitive salaries and benefits. It’s about creating a positive candidate experience that attracts, engages, and convinces the best talent to choose you. As Fela Durotoye emphasises, “Communication is key throughout the process. Keeping candidates informed and engaged shows respect for their time and effort, and builds trust in your company.
But how do you know if your current recruitment process is delighting candidates, or driving them straight to your competitors?
Signs Your Nigerian Recruitment Process Needs an Overhaul:
Ghosting Candidates: Leaving applicants in the dark about their application status is a cardinal sin. Regular communication, even if it’s just to say “thanks, but no thanks,” shows respect and keeps candidates engaged with your employer brand. Remember, as Jobberman Nigeria states, “A positive candidate experience starts way before the application stage.”
The Black Hole of Applications: Complex, time-consuming application processes discourage even the most qualified candidates. Streamline your online portals, making them mobile-friendly and user-friendly.
Lost in Translation: Inconsistent interview experiences, with varying questions and assessment criteria, create confusion and frustration. Standardise your interview process with clear guidelines and trained interviewers.
Radio Silence After the Offer: After the excitement of an offer, silence can be deafening. Stay connected with accepted candidates, answer their questions, and address any concerns promptly.
New Hires Who Disappear Fast: High employee turnover can point to a poor onboarding experience. Design a comprehensive program that introduces new hires to the company culture, sets them up for success, and makes them feel valued.
A recent Jobberman Nigeria report found that 72% of Nigerian job seekers consider the candidate experience to be an important factor when choosing an employer. Among those who had negative experiences, 60% said it influenced their decision to reject a job offer.
Remember: A positive candidate experience isn’t just good for candidates, it’s good for your business too. By addressing these signs and incorporating best practices, you can create a recruitment process that attracts top talent, strengthens your employer brand, and helps you win the war for talent in Nigeria.
